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International marketing /

Cateora,. Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham - 16th - NewYork : McGraw-Hill & Irwin ; 2013 - 638p. ; 28.5cm.

Subjects--Topical Terms: --business Studies --Management

Dewey Class. No.: 658.84 / int 2013 c3110

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