Kerin, Roger A. <br/><br/>
Marketing:  the core / 
Roger A. Kerin, Steven W. Hartley and William Rudelius 
 - 5th 
 - NewYork :  McGraw-Hill education ;  2013 
 - 507p. ;  28.5cm. 
<br/><br/> index 
<br/><br/><label>Subjects--Topical Terms: </label>--business Studies --Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / mar 2013 c1